The rapid growth of the online gaming industry in North America has opened up major opportunities for companies like Pariplay. As a leading iGaming aggregator and content provider, the company has established itself as a key player in this burgeoning market.
Shivan Patel, Pariplay’s Vice President of Operations in North America, has been at the forefront of the company’s success across the region. In this exclusive interview, Patel provides insight into Pariplay’s standout moments in the US over the past year, the future outlook for the provider and what we can expect to see at ICE next week.
Looking back at the last 12 months, what have been Pariplay’s standout moments within the North American market in terms of growth and performance?
This past year has been remarkable for Pariplay in North America, marked by significant partnerships and expansions. Key milestones included our collaborations with major gaming studios and extending our reach into new regulated states, which have been pivotal in our growth strategy.
Notably, we’ve expanded into three new markets: Pennsylvania (PA), British Columbia (BCLC) and Atlantic Canada (ALC). Our presence has also grown with seven new operators going live, and an additional eight operators signed, with plans for 16 more in 2024. Furthermore, we’ve established connections with 12 new suppliers and have 21 new connections in total.
This expansion has translated into a substantial increase in revenues, with a 153% rise on Fusion YoY, and an impressive 200% increase in GGR on Fusion for the same period. These achievements underscore our commitment to growth and excellence in the gaming industry.
How do you plan on continuing to uphold this success and strength within North America throughout 2024?
Looking ahead across 2024, a key focus will be expanding the variety of our proprietary content. We plan on releasing a range of new titles from our Wizard Games studio throughout 2024, with a number of these games bringing innovative mechanics and features tailored specifically for the US market.
We also plan to enter new regulated state markets in 2024. Our flexible open architecture makes it easy to integrate with new operators as legislation evolves. Being a first mover and gaining market share quickly will be a priority.
At the same time, we will continue improving our player engagement tools and data analytics to provide the most entertaining and customized experiences. Features like gamification, achievements, and bonuses help drive retention, and applying insights from our tools allows us to optimize game performance and serve up the best content for each user.
Are there any states in particular that you’re looking to prioritize?
With several states in the process of regulating online gambling, we are keen to prioritize entering new markets as quickly as possible – an example is Arkansas, where the market is expected to launch soon. We have already built relationships with major operators who will have a significant presence in the state, and being ready to go live early with our top content will be critical for securing substantial market share from day one.
Overall, being prepared to quickly deploy our top-tier games and technology into new emerging markets will allow Pariplay to continue accruing substantial market share across the US in 2024 and beyond. Our priority is being at the forefront as states shape the future of iGaming.
Could you give us any hints as to new products you’re excited to launch within the North American market?
We have several exciting new products in development that we can’t wait to launch in North America throughout 2024. While I can’t share specifics on the content side, our studios are working on new slot titles that incorporate interactive elements and mechanics for added engagement.
Overall, we have some very exciting products in the works that leverage cutting-edge technology and address the evolving landscape. I’m confident these new additions will further strengthen our position in the market throughout the next year, and I look forward to revealing more details soon.
What can we expect to see from Pariplay at ICE? Will North America take center stage in terms of what you’re showcasing?
ICE London is always a key event for Pariplay, and 2024 will be no different. With North America being our largest strategic focus, attendees can expect to see the region front and center at the show. Our booth will heavily showcase gaming content tailored specifically for the North American market. This includes titles from our Wizard Games studio, featuring cutting-edge mechanics and interactive bonus features that are sure to impress.
We’ll also hold private meetings with key existing partners to discuss our roadmap for the region. We have an active agenda booked with operators yet to launch in states like Ohio to demonstrate how our content and platform can help them hit the ground running. That said, we remain focused on growth across Latin America and Europe, and we’ll be showcasing localized content and features relevant to those markets. We hope to connect with both existing and prospective partners to discuss our latest innovations.
While North America garners much of the attention, our team will be coming to ICE prepared to have productive conversations about how we can collaborate to drive success across all our key regions in 2024 and beyond. We can’t wait to see what the show has in store.