Caf, a global leader in the digital identity market, announced a partnership with globally renowned gambling company Eyas Gaming as it launches a digital gaming brand in Brazil. The Gauselmann Group, which operates Eyas Gaming, is entering an exclusive partnership with Brazilian sports media company Lance! to develop and operate the brand from their offices in Gibraltar and Malta.
Caf will be helping Eyas Gaming by establishing the age and identity of all players in Brazil, in real-time so they can be on-boarded safely, securely, and responsibly. Both Eyas Gaming and Lance! are committed to responsible gambling and will also provide tools that enable players to gamble safely, including self-exclusion, setting deposit limits, and more.
Through the partnership, Eyas Gaming will look to establish a foothold and grow during an exciting time for the Brazilian gambling market, as the government is poised to formally regulate sports betting after many years. Eyas Gaming already has launched and developed gambling websites around the globe, bringing the Gauselmann Group’s famous Merkur brands to numerous countries. While already holding UK and Gibraltar licenses, the company sees this partnership as a strategic opportunity to expand its presence in Latin America.
“We are very excited to be partnering with such an innovative and respected company as the Gauselmann Group and Eyas Gaming, especially during this transformative time in Brazil. As the government prepares to regulate sports betting in Brazil, gambling operators that can quickly and accurately identify customers and conduct age verification, provide a great user experience and fight fraud will become the market leaders. The new Brazilian regulations put a big emphasis on player safety and that is a priority for us in this partnership as well,” said Emma Lindley, Caf’s Managing Director of International Expansion.
Eyas Gaming chose Caf not only because it is a premier international digital identity company, but also because of its deep expertise and knowledge of the Brazil market. As a Brazil-born company, Caf can help sports betting companies comply with the rules and regulations related to gambling in the country and enable betting operators to navigate its unique landscape.
“We are looking at our partnership with Caf as a long-term relationship and we are confident that as we grow and evolve in the Brazil market, Caf will continue to meet our ever-changing needs. This is an exciting time for the gambling market in Brazil and we could not have found a better partner as we establish a foothold and continue to grow here,” said Andrejs Cuzans, Head of Fraud, Risk and Payments of Eyas Gaming.
“We take player safety and responsible gambling very seriously, and ensuring that we have robust age and identity verification is critical as we enter this new market. Caf’s identity verification capabilities will help ensure we are only serving those who are legally allowed to gamble, and doing so responsibly,” Cuzans added.
With the Lance! partnership, Eyas Gaming will be using their extensive industry experience to create an authentic and trusted digital betting platform for sports enthusiasts and passionate Lance! followers. The partnership will also see the launch of the free-to-play game “Acerte6”. There, players can test their knowledge by predicting six correct football scores on a weekly basis, with BR$1,000,0000 up for grabs as a top prize.
“Brazil is a massive market for gambling, but one that is still largely untapped. We are excited to help Eyas and Lance! on their journey to provide market-leading online gambling services, as they provide a compliant and secure experience for Brazilian consumers,” added Lindley.