FanDuel Group, part of Flutter Entertainment, has announced a multi-year partnership renewal to become an Official Sports Betting Partner of the New York Yankees. The expanded partnership ensures that America’s #1 Sportsbook remains aligned with the world’s most iconic sports franchise.
Under the terms of the agreement, FanDuel will be permitted use of New York Yankees’ marks. Additionally, FanDuel will have premium VIP hospitality accommodations at Yankee Stadium along with integrated FanDuel signage in right-field and rotational signage behind home plate during television broadcasts.
“There is no more globally recognized sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team. One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit,” Mike Raffensperger, CMO of FanDuel Group, said.
“We are very excited to be continuing our relationship with FanDuel—our Partner since 2020. We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area,” said Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships.
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