Futbol Sites, the wholly owned sports media subsidiary of Playmaker Capital Inc., has further strengthened the company’s U.S. market presence through the announcement of Futbol Sites’ seventh U.S. market gaming vendor license. Futbol Sites currently holds licenses in New Jersey, Colorado, Indiana, Michigan, Pennsylvania, Tennessee and West Virginia.
With nearly four million U.S. unique visitors each month, Futbol Sites has more unique U.S. visitors than other major Hispanic media properties, such as Univision Sports and ESPNDeportes.com.1 In addition to the seven gaming vendor licenses Futbol Sites now holds in the U.S., Futbol Sites has also announced active affiliate partnerships with DraftKings, PointsBet, bet365 and BetMGM.
“Approval of the seventh gaming vendor license for Futbol Sites, and our affiliate partnership agreements with the some of the most relevant brands in sports betting, are important building blocks in growing our presence in the U.S. market, in particular with Hispanic audiences,” commented Federico Grinberg, CEO of Futbol Sites and Executive Vice President of Playmaker.
The 2021 U.S. Hispanic population is over 60 million2, accounting for just under 20% of the total population. According to a 2020 report by Horowitz Research, Hispanic Americans already make up 21% of the total U.S. betting market.
“Our focus is on delivering sports fans to advertisers and betting companies and no one can deliver this audience like we can,” added Jordan Gnat, CEO of Playmaker. “In the U.S. we continue to expand our reach with additional assets and partnerships as we execute our roll-up strategy and leverage the incredible team of nearly 200 people that we have in place today.”
 Comscore, United States, Multiplatform (Desktop 2+ and Total Mobile 18+), Total Audience
2 Source: United States Census Bureau
3 Source: Horowitz Research
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