Global esports organisation Gen.G and video game developer Nimble Neuron announced the launch of a first of its kind two-year partnership between a game developer and esports organisation.
This partnership is aimed at accelerating the global market expansion of Nimble Neuron’s multiplayer online survival arena, Eternal Return. The developer will tap into Gen.G’s Korean and North American brand power and influencer network to reach new audiences, create content and build out a competitive esports strategy.
“We’re taking what a partnership has traditionally meant in the esports space and flipping it on its head. Gen.G has always been about cultivating an inclusive and widespread community worldwide where fans could come together to celebrate esports and gaming as a whole. Working with Nimble Neuron to put eyes back on their exciting IP is giving us the opportunity to expand our reach beyond the silo of esports to expand their reach to the larger competitive community,” Arnold Hur, CEO of Gen.G, said.
“We are very excited to open this new chapter of Eternal Return with Gen.G Esports, who have continually challenged themselves to build a worldwide audience as well as in Korea. With this global collaboration with Gen.G, Eternal Return will focus on delivering engaging experiences to game players and esports fans worldwide as we level up our innovative experiences, both within esports and beyond. We are looking forward to this next phase of Eternal Return fandom’s global expansion,” Nam Seok Kim, CEO of Nimble Neuron, said.
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