- Exclusive agreement adds to Genius Sports’ year-round American football offering including the NFL, CFL, XFL and NCAA
- 17 teams across nine countries to compete in the third season of the ELF, starting June 3rd
The European League of Football (“ELF”), the premier American football competition outside North America, has struck an exclusive official data and streaming partnership with Genius Sports Limited (“Genius Sports”).
As the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media, Genius Sports has been granted the exclusive rights to capture, manage and distribute official data and live video streams from European League of Football games through its global network of regulated sportsbook partners.
Alongside exclusive betting rights, Genius Sports will also drive the expansion of the European League of Football’s global sponsorship network, commercial partners and fans. On June 3rd, the league will kick-off its third season with 17 teams across 9 countries and TV partners including Pro7Maxx and ProSieben.
Genius Sports is the exclusive official data and technology partner to the leading American football leagues in the world, including the National Football League (“NFL”), Canadian Football League (“CFL”) and XFL.
“Having Genius Sports as a new partner enables us to tap into new markets and offer our fans a broader range of products,” said Zeljko Karajica, Managing Director of the European League of Football. “Data is playing an increasingly important role in the world of American football and with Genius Sports we have found the perfect partner.”
“Our world-leading sports data and insights technology will enable the ELF to expand the distribution and commercialisation of their unique content around the world”, said Jonny Katanchian, Heads of Sports and Broadcast at Genius Sports. “We’re delighted to broaden our world-leading American football offering, providing our partners with year-round exclusive content across multiple time zones.”
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