With more of us now working from home, the conversation around online privacy and safety has become more prevalent. While this has led to an increase in people wanting to protect their personal data, Kinguin revealed that it’s their German customers who are making the most security purchases, accounting for 1 in 6 via its international marketplace.
In the digital world the topic of online safety continues to be an important one. A recent study by the European Union Agency for Fundamental Rights found that, when questioned, 3 in 5 people remain concerned about sharing their personal data with private companies. Furthermore, 1 in 5 people prefer not to share any personal data at all. However, tech savvy Germans are leagues ahead when it comes to online security with the Tech Policy Institute corroborating Kinguin’s findings and naming them as the consumers with the highest financial thresholds for agreeing to sell their personal data.
Online activity such as shopping and gaming reported greater than expected growth in the last year and so it comes as little surprise that Kinguin reported a 322% YoY increase in spend on security software, with the best selling product being ESET Total Internet Security. But, while the international marketplace has found that all its customers are spending more than they ever have on both antivirus software and VPN programs, its German customers are the most informed on how to equip themselves with the right tools to protect themselves online.
Adam Gruda, Chief Revenue Officer at Kinguin, said “It’s great to see our German customers taking the protection of their personal data and security so seriously but anyone who is online frequently should be educating themselves on this important issue. As well as selling security software at affordable prices, we also go to great lengths to ensure our customers feel safe when buying from us.”
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