GGPoker and Grosvenor Casinos have agreed a live events partnership covering Grosvenor’s UK tournament schedule, including The Goliath, the Grosvenor UK Poker Tour (GUKPT) and the UK Open. The companies said the agreement is designed to link online qualification on GGPoker with live play across Grosvenor’s casino network.
Under the deal, GGPoker will sponsor more than 50 poker festivals annually across the majority of Grosvenor Casinos’ 35 poker rooms nationwide, with additional local and regional events also included.
The partnership includes added-value incentives for players who qualify or buy in via the GGPoker client. These include a 20% cash boost on winnings at The Goliath, G200 and G300 events, and a 10% cash boost at all GUKPT stops. Promotions also include a “£5,000 GGPoker x Goliath Last Longer competition,” plus on-site perks such as GGPoker merchandise.
Angela Martin, UK & Ireland Head of Marketing at GGPoker, said: “We are incredibly proud to partner with Grosvenor Casinos. At a time when rewards are being scaled back across much of the gaming industry, GGPoker is determined to do the opposite. Supporting the live poker scene is vital for the health of our favorite game, and we are thrilled to give real value back to this fantastic community. With our massive cash boosts and dedicated satellite tournaments, if you plan to play a Grosvenor Casinos event in the future, you’ll now have new pathways with added value for players qualifying through GGPoker.”
Sue Price, Director of Gaming, Grosvenor Casinos, added: “This is a hugely exciting partnership for us and the poker community in the UK. We’re confident that the strengths we both bring will result in improved experiences with more value delivered to our players. We also aim to grow our Poker offer over the duration of the partnership -whether that be through bigger events, more events or increased prize pools. We’ve very much looking forward to working with the team at GGPoker who’ve shown they have a very clearly aligned ambition to ourselves, which is exciting for our teams and our players alike.” Satellite qualifiers for The Goliath are already live in the GGPoker client, with qualifier schedules for the GUKPT and other events to be announced in the coming weeks.
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