Gift & Go has finalised a long-term extension to its partnership with a subsidiary of Light & Wonder to continue its growth and expand its revolutionary gifting technology software across U.S. markets.
The three-year agreement will further enhance Light & Wonder’s position as a global leader in land-based casino ecosystems and cross-platform game experiences.
Light & Wonder’s successful PLAYER BOUTIQUE was created in partnership with Gift & Go. Currently deployed in over 70 casino sites across the US, it drives a unique player reward and loyalty experience for operators.
Casinos can quickly implement powerful promotions to boost footfall and increase engagement, while players can earn and redeem rewards based on multiple triggers, and then select the gifts most relevant to them.
Jon Reuben, Gift & Go Co-Founder, said: “PLAYER BOUTIQUE has had incredible market penetration across the U.S. and our collaboration with Light and Wonder has transformed the way land-based casinos reward their players. We’re so excited to build on our partnership, using Gift & Go’s unique technology to deliver a truly unique gifting on demand experience.”
Bill Bachman, Director of Consulting & Gifting Services at Light & Wonder, said: “The seamless integration between casino technology and AMAZON fulfilment is one of our biggest strengths, and we couldn’t do that without Gift & Go. They help us execute that flawless process and together we deliver on that unique gifting experience, along with the best customer support ever seen in the industry.”
The new three-year agreement will see Gift & Go and Light & Wonder continue to roll out the innovative software that provides a transformational reward experience for both operators and players.
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