Golden Whale teams with Discerning Capital and PVX on AI-led “Scale in a Box” push

Deal links Golden Whale optimisation models with House Advantage Fund’s non-dilutive UA financing for regulated iGaming and social gaming operators.

Golden Whale has partnered with House Advantage Fund (“HAF”), co-managed by Discerning Capital & PVX, to combine AI-driven optimisation with non-dilutive user acquisition financing for regulated iGaming and social gaming companies.

The companies say the partnership ties Golden Whale’s predictive models to increased marketing investment through HAF, with the aim of directing spend using insight into player value and churn risk across the player lifecycle.

Eberhard Dürrschmid, CEO at Golden Whale, said: “This partnership introduces a new model for growth in iGaming. Operators have traditionally had to think about funding and optimisation as separate challenges, but bringing the two together changes the equation. By combining non-dilutive capital with continuously learning decision models, we are giving operators a way to grow with greater speed, more precision, transparency and far stronger control over the outcomes that matter.”

Davis Catlin, Managing Partner at Discerning Capital, added: Our strategy is clear: we bring the financing to companies and we partner with other groups who can bring their expertise to our borrower partners. We have gotten to know Eberhard and the team at Golden Whale very well over the past few years and believe they will bring tremendous value to our partner companies. It is a clear win-win: by helping companies optimize player behaviour more efficiently, Golden Whale enables our partners to generate higher returns on marketing and grow their businesses even faster. By creating partnerships, we can seamlessly offer our borrowers “Scale in a Box” with capital and the best-in-class tech partners around them.”