Supplier says new bonus targeting, parallel tournaments and faster content delivery aim to convert sportsbook spikes into casino revenue.
GR8 Tech says it has updated its casino product ahead of anticipated World Cup-driven traffic, focusing on bonus tools, tournament mechanics, content delivery and provider feature integrations.
“A World Cup can bring a lot of new traffic, but that traffic only matters if you give players a reason to stay,” said Lusine Khudaverdyan, Head of Casino at GR8 Tech. “For casino, that means more flexible bonuses, engaging tournaments, strong content coverage, and provider features that help operators convert interest into repeat play.”
On bonuses, the company said it has introduced product-level wagering that lets operators target promotions across slots, live casino and instant games, or combine categories. On tournaments, GR8 Tech said operators can now use the same game across multiple parallel tournaments and allow players to join more than one at the same time.
GR8 Tech said it works with more than 200 casino providers and is investing in infrastructure to speed up content delivery. The company said new provider-specific content delivery solutions can be implemented in about 1 to 2 weeks, and that it is adding roughly a dozen integrations per quarter. It also pointed to a roadmap aligned with demand trends including instant and mini-game formats, which it said are relevant for crypto-oriented brands and younger audiences.
Beyond game access, GR8 Tech said its roadmap is prioritizing integration of provider features it believes can impact engagement, retention and GGR, with the aim of reducing gaps between provider capabilities and what operators can activate on the platform.
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