GR8_TECH said its branded podcast Bet It Drives has been named a Bronze Honoree at the 18th Annual Shorty Awards in the Branded Podcast category.
The company positions Bet It Drives as a non-studio format that puts guests in a moving car for unscripted conversations. According to GR8_TECH, episodes have been filmed across London, Lisbon, Rome, and Barcelona, with guests including Clarion Gaming MD Alex Pratt, SBC founder Rasmus Sojmark, and SiGMA founder Eman Pulis.
GR8_TECH said the show, now complete across four seasons, has surpassed 2 million YouTube views and generated 280+ media publications.
“Bet It Drives was built to challenge the safe, predictable way our industry tells stories. We wanted conversations with personality, tension, and exceptional insight. The Shorty Awards recognition proves that audiences are looking for content that’s bold, genuine, and impossible to ignore,” said Yevhen Krazhan, Bet It Drives host and GR8_TECH’s CSO.
“This year’s winners didn’t just chase views and clicks; they used digital as a bridge to genuine human connection,” said Junmian Sun, Managing Director of the Shorty Awards. “We’ve entered a new era where digital is no longer about rented platforms, but owned ecosystems. The most successful work we are celebrating today succeeded because it built spaces where audiences feel noticed and understood, rather than just targeted.” Winners are selected by the Shorty Awards’ Real Time Academy, the awards said.
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