Hard Rock International Announced as Presenting Partner for Formula 1 Heineken Silver Las Vegas Grand Prix

By | March 21, 2023


Hard Rock to offer new seating options for race attendees in front of The Mirage Hotel & Casino, which the brand acquired in December.

Las Vegas Grand Prix Incorporated announced today that Hard Rock International has joined the roster of presenting partners for the Formula 1 Heineken Silver Las Vegas Grand Prix. Hard Rock is slated for construction on the current site of The Mirage Hotel & Casino, which has a premier Strip vantage point for attendees at one of the most anticipated races of 2023.

As a presenting partner, Hard Rock International will have its own Strip-adjacent grandstand structure, designed to seat up to 3,000 fans. The Mirage Hotel & Casino plans to host a variety of F1-centric events and to provide fans exceptional hospitality options on premises.

Fans who signed up for the priority interest list by donating a lucky $7.77 to the Las Vegas Grand Prix Foundation will have an opportunity to purchase The Mirage Hotel & Casino Grandstands tickets during their designated time slot beginning Wednesday, March 22. Any remaining tickets will be available to the public via the Las Vegas Grand Prix website on Friday, March 24, at 10am PT. Room and ticket packages will be available on The Mirage Hotel & Casino website at a later date.

Hard Rock International will work with the Las Vegas Grand Prix Incorporated team to launch a made-for-Vegas educational program with a focus on global hospitality. More information on these efforts to be shared in the coming months.

To receive further information about the Formula 1 Heineken Silver Las Vegas Grand Prix, fans can sign up for updates at F1LasVegasGP.com.

“Like Formula 1, the Hard Rock brand is globally recognized with fans visiting from around the world,” the Chief Commercial Officer for Las Vegas Grand Prix Incorporated, Emily Prazer, said. “Our event’s high intensity and energy are a great match for the excitement associated with the Hard Rock and we look forward to providing fans with another opportunity to watch the race from an exciting vantage point on the Las Vegas Strip.”

“We are very excited to partner with Las Vegas Grand Prix Incorporated and to create one-of-a-kind experiences for our fans and guests alike at the inaugural race,” the President of Hard Rock Entertainment for Hard Rock International, Keith Sheldon, said. “From our involvement with the Formula 1 Miami Grand Prix and as an official team partner of Oracle Red Bull Racing, we’re thrilled to continue to grow our involvement in the sport and know first-hand what it will take to plan and execute an extraordinary race experience in the sports and entertainment capital of the world.”

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