Hard Rock International is once again teaming up with global conservation leader World Wildlife Fund (WWF) for its annual Earth Hour movement, bringing the world-renowned brand’s “Save the Planet” motto to life.
Hard Rock Hotels, Cafes and Casinos around the globe will participate on March 25, 2023, by “going dark” for one hour starting at 8:30 pm local property time. Guests at participating properties’ restaurants, bars, Rock Shops, hotel rooms, lobbies, and outdoor spaces will partake in the movement by engaging in fun, entertaining activities, without the use of electricity: from candle-lit dinners and acoustic musical performances to flame shows, cocktail promotions, and ROXITY Kids Club events.
WWF’s annual Earth Hour encourages countries, businesses, and iconic landmarks around the world to host events and switch off lights to build awareness for climate change action. Throughout the years, the Hard Rock International and WWF partnership has helped conserve more than 603,000 kilowatts to-date through the Earth Hour movement. In 2022, 114 Hotels, Cafes and Casinos spanning two dozen countries saved nearly 391,800 kilowatts of electricity – enough to power more than 1500 outdoor concerts.
“It’s with great enthusiasm each year that Hard Rock partners with World Wildlife Fund for Earth Hour in support of its continued mission to protect the future of nature and create impact together. As one of our four founding mottos, Hard Rock is committed to ‘Save the Planet’ and we’re thrilled to unite team members from all over the world for this worthy cause, while inspiring others for the good of the planet,” said Paul Pellizzari, Vice President of Global Social Responsibility for Hard Rock International.
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