Hunch says its World Cup free-to-play game suite delivered 78% “round-on-round” retention across active match days for Super Technologies’ Brazil-facing operation, following the launch of its “Passa A Bola” product in the market.
The supplier said performance was driven by “Pass the Ball”, localised as “Passa A Bola”, a collaborative game designed to encourage same-game accumulator participation by letting friends build bets together. The campaign in Brazil was promoted on TV under Super’s regional brand and supported by ambassadors including Cafu and Zinho. Hunch said Super distributed more than €4m in prizes to customers over the World Cup period.
“Brazil is one of the most competitive and dynamic markets in our sector right now, and we know we need to deliver unforgettable experiences to our customers at the biggest moment of the year: the World Cup,” said Mark Flood, General Manager of Brazil at Super Technologies.
“We aimed, as we always do, to give our customers reasons to continue to be Super with us. Hunch delivered, as we knew they would, creating differentiated experiences that helped new users experience the depth of our sports product, and critically, enjoy that experience with friends.”
Hunch also rolled out a football-themed Bingo title ahead of the tournament’s first kick-off. The company said the Bingo game engaged over 85% of active Super sports bettors during the World Cup, using a nine-event sheet of same-game accumulator or bet builder selections, with rewards linked to the number of completed lines.
Hunch operates across six regulated jurisdictions—Romania, Brazil, Poland, Belgium, Serbia, and Greece—within the Super ecosystem, offering four free-to-play formats: Bingo, Pass the Ball, Predictor, and Hotstreak. Managing Director Rob Egan said: “Major tournaments are unique in that bettors lean heavily towards entertainment that enhances the primary viewing experiences. We saw this engagement gap in our World Cup planning, and by delivering products like Passa A Bola, we have directly targeted the cross-section of social interaction and same-game multi demand.”
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