The International Esports Federation (IESF) has teamed up with Major Events International (MEI) to sign a Memorandum of Understanding (MoU) to play a role in the further development of professional Esports in China.
At a time where the Esports industry is growing exponentially year on year, the MoU aims to support IESF’s strategy to expand responsible gaming in China. China has been a member of IESF since 2016. This involves promoting wider participation, hosting more competitions and creating a stronger brand presence. IESF will have access to MEI’s strong local presence in China and work together with MEI’s Chinese regional office to achieve these objectives.
“MEI brings together Rights Holders and Host Cities with the support of their commercial company network. This provides a platform for our development and engagement in China and is a formula that IESF embraces, enhancing our philosophy of collaboration and partnership. This is the reason why we decided to choose MEI as our support partner for such a strategic market as China,” Boban Totovski, Secretary-General of IESF, said.
“We have been incredibly impressed with the ambition and clearly articulated global strategy of the IESF leadership team. Building on their support to our Summits and helping them identify sponsors for their own activities, this China-focused project is a logical next step in our relationship. MEI routine operations in China involve support to significant sports related infrastructure, effective event hosting as well as attracting iconic World Championships, so the IESF relationship is entirely compatible with these existing objectives,” Dennis Mills, Chief Executive Officer of MEI, said.
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