Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware and services, and Kambi Group plc, the world’s trusted sports betting partner, announced that they have signed an agreement to integrate Inspired Virtual Sports products into the Kambi sportsbook platform. This integration will allow Kambi’s partners to leverage Inspired’s Virtual Sports line-up. Kambi undertook a rigorous competitive procurement process before ultimately selecting Inspired as its exclusive Virtuals Sports provider.
“We are thrilled to integrate Kambi’s first-class sports betting technology with our best-in-class Virtual Sports games,” said Brooks Pierce, Inspired President, and Chief Executive Officer. “We are confident this partnership will enhance Kambi’s leading sportsbook services, allowing them to provide a dynamic new revenue stream for operators that is easily integrated into the Kambi network.”
“Kambi Group is excited to join forces with Inspired to bring their award-winning Virtual Sports products to the Kambi sportsbook platform,” said Jamie Mckittrick, SVP of Commercial Operations at Kambi. “This partnership illustrates the openness of the Kambi platform and elevates our cutting-edge sportsbook offering with the very best Virtual Sports technology.”
Inspired’s multi award-winning Virtual Sports are popular worldwide, appealing to a wide variety of players through more than 40,000 retail channels and 100+ websites in 35 countries. Inspired has the largest and most diverse content portfolio currently available, including the most popular sport for every market. Over the last five years, Inspired’s Virtual Sports have seen big growth in North America with the introduction of basketball, football, the first-ever women’s soccer game, and baseball.