Lottery.com has selected Intelitics’ performance marketing and analytics platform to power its LotteryLink affiliate program
Intelitics, a leading performance marketing and analytics platform provider, has been chosen by Lottery.com Inc. to power its affiliate program, LotteryLink, as Lottery.com looks to drive growth across the U.S. market and beyond.
Intelitics will deliver its cutting-edge platform and data-driven premium product suite that Lottery.com will use to manage affiliate and paid media activity, including real-time media campaign monitoring and reporting.
The platform and product suite will also benefit Lottery.com affiliates that sign up to its LotteryLink affiliate marketing program by giving them access to real-time data and analytics as well as flexible pixel tracking. These tools will enable the affiliates to effectively self-manage their campaigns and monitor their effectiveness.
Lottery.com is a leading technology company that is transforming how, where and when lottery is played by allowing players to purchase state sanctioned lottery games via mobile devices and web applications. The Company currently operates in 12 U.S. jurisdictions, as well as internationally, with intentions to expand into new markets in2022.
The Company plans to leverage its growing network of affiliate partners to drive growth and expand the number of affiliates who are part of LotteryLink.
Allan Petrilli, Vice President of Sales and Growth at Intelitics, said, “We are thrilled to be working with Lottery.com and to have been chosen to power its LotteryLink affiliate program. As a data-led solution we empower operators and their affiliates to take control of their activity in real-time to maximise performance and ROI. We believe this will help Lottery.com grow its presence across the U.S. and internationally, and also for its affiliates to perform at a high level.” Mr. Petrilli continued, “We look forward to working with the Lottery.com team and its LotteryLink affiliate program to help it achieve its expansion plans.”
Greg Potts, Global Vice President of Affiliate Success at Lottery.com, added, “We expect our LotteryLink affiliate program tobe a key driver of our growth. We are looking forward to working with Intelitics and having it help us achieve our goals for LotteryLink. We look forward to a long and successful relationship with Intelitics.”
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