Sports betting provider Interwetten has signed a new deal with FC Bayern München Basketball (FCBB), becoming the club’s platinum betting partner for three years until 2026.
The new partnership entails that Interwetten’s brand will receive extensive marketing rights across the EuroLeague and Basketball Bundesliga, in addition to other international activations.
Marko Pesic, Managing Director of FCBB, said: “We are happy about this new partner, especially since the cooperation also includes social and inclusive aspects, such as actions with Munich wheelchair basketball players, which we have had as guests in our hall for a long time.”
Advertising will include brand placement across the team’s home, Munich BMW Park, together with on-court visibility, social media posting, and incentive packages for home and away games in the EuroLeague.
Wolfgang Fabian, Founder and Owner of Interwetten, said: “As an owner-managed company with more than 30 years of tradition, we rely on long-term sponsorships in absolute top sports across all sports.
“We are enormously proud to have won with FC Bayern Basketball, one of the most successful German teams with international ambitions for our entry into basketball.
“We wish FC Bayern Basketball a successful season and look forward to welcoming many guests to the games in the Basketball Bundesliga and EuroLeague.”