As part of the partnership, the JD logo will be featured across all EXCEL’s roster of players and will take centre stage at EXCEL’s League of Legends roster competing in the League of Legends European Championship.
JD will also have exclusive naming rights to EXCEL’s academy roster which competes in the Northern League of Legends Championship (NLC) and will be known going forward as JDXL.
CEO of EXCEL ESPORTS, Wouter Sleijffers comments: “We are thrilled to announce JD SPORTS as our new partner. JD SPORTS is a pioneer within the sports retail industry, and we believe our partnership will unite gaming and sports communities on a level never seen before.
“We are looking forward to fans and sports fashion enthusiasts immersing themselves in the incredible experiences this partnership will deliver.”
Executive Chairman of JD Sports, Peter Cowgill comments: “We are excited to announce our partnership with EXCEL ESPORTS. Through this partnership, JD SPORTS will embrace casual and competitive e-gaming audiences across some of the biggest global gaming titles, whilst also delivering world-first digital and virtual experiences.”
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