Kalamba Games provides full portfolio to GiG in BullsEye integration deal

By | June 22, 2022
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Kalamba Games has signed a partnership agreement that will see the integration of its full library of slots with Gaming Innovation Group’s (GiG) platform, significantly expanding its distribution potential.

The deal will see GiG’s operator partners gain access to Kalamba’s portfolio of over 50 titles as well as its suite of engagement and promotional tools, through a direct integration with the supplier’s BullsEye RGS. Top-performing titles of note will include Blazing Bull 2, Ducks Till Dawn, Caribbean Anne 2 and Holmes: Reel Detective, as well as the supplier’s popular series of Joker games and recent releases.

This agreement is the latest in a string of commercial developments that have seen Kalamba partner with tier-one industry establishments as the studio continues to strengthen its standing in the sector across key regulated markets.

Kalamba is now certified or licensed in key markets such as MGA, Italy, Portugal, Spain and Sweden and its content is available with a growing number of operators.

Andrew Crosby, Chief Commercial Officer at Kalamba Games, said: “Shaking hands with another major player in GiG is a reflection of the strides we’ve made as a company in recent years.

“This level of commercial activity is exactly where we’ve always had our sights set and it’s allowing us to spread our content message even further. We’re delighted with the potential the partnership offers us.”

Martin Collins, Director of Sales and Business Development at GiG, said: “With Kalamba’s games being among the most well-received in the industry, this is exactly the type of content we strive to provide on our platform. It helps us, as a company, to drive new business growth and so of course we’re looking forward to seeing its impact.”

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