Kambi Group plc and Eyas Gaming Enter Long-Term Brazilian Sports Betting Partnership

By | July 14, 2023


Kambi strengthens its Latin American position with agreement to power the sportsbook launch of ‘Lance! Betting’; a partnership between Eyas Gaming and leading football media site Lance!.

Kambi Group plc, the world’s trusted sports betting partner, has signed a long-term sports betting agreement with Eyas Gaming, which will see Kambi power the launch of the ‘Lance! Betting’ sportsbook.

Lance! is the leading football media site in Brazil with more than 15 million active users per month and Eyas Gaming will leverage Kambi’s sports betting technology to launch the ‘Lance! Betting’ sportsbook brand in the country.

Backed by major gambling industry conglomerate Gauselmann Group and with an experienced leadership team including founding partners Michael Brady and Adam Joseph, Eyas Gaming’s partnership with Kambi affords scope to launch sports betting operations in further jurisdictions in future.

“It is a pleasure to have put pen to paper on this agreement with Eyas Gaming, an operator whose management team boasts clear expertise and a passion for sports betting that mirrors our own,” the co-founder and Chief Executive Officer for Kambi, Kristian Nylén, said. “This agreement further bolsters Kambi’s impressive range of partners throughout Brazil and Latin America and we are excited to capitalize on the rich promise this partnership holds.”

“We are very pleased to have signed with Kambi as we look to deliver on our sports betting ambitions and the potential of the ‘Lance! Betting’ brand in Brazil,” the Chief Executive Officer for Eyas Gaming, Adam Joseph, said. “Kambi’s track record in Latin America and proven suite of high-performance technology made partnering with it a natural choice.”

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