Abelson Info, the London-based sports data and odds specialist, has signed a deal to supply LiveScore with a unique feed of TV and streamed sports listings to enhance its igaming apps.
LiveScore, the global sports media business and one of the world’s leading real-time sports updates providers, displays this data on LiveScore Bet and Virgin Bet in the UK with “plans afoot to add the listings for a wide range of territories as it continues its global expansion project.”
The company says that displaying these listings on its sites and apps “helps further strengthen the localisation of the service, keeping it relevant to the audience while providing prompts to increase in-running bets and promote its streaming content.”
“We are excited to welcome LiveScore to our list of partners for the TSS feed; it’s good to see our service added to the offering of a business with a truly global audience. It perfectly complements the impressive streaming content and betting opportunities that LiveScore offers,” Reuben Thomas, Commercial Director of Abelson Info, said.
“Abelson is another great supplier which will help enable our future growth plans. They have a good track record within the industry and we look forward to working with them over the next couple of years,” James McKay, Sportsbook Director of LiveScore, said.
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