MGM Resorts International, BetMGM, and National Hockey League (NHL) announced a multi-year extension of their groundbreaking partnership.
As an official sports betting and resort partner of the NHL, BetMGM and MGM Resorts will continue using NHL brands to enhance the experience for both customers and guests. BetMGM and MGM Resorts will continue to be integrated into the NHL’s jewel events, with camera-visible signage and on-site activation opportunities. Additionally, BetMGM and MGM Resorts will maintain the ability to reach hockey fans through communications to subscribers from the NHL’s fan database.
Both brands leverage NHL media channels, including BetMGM odds integration within the NHL Network’s “Showcase Odds” segment and MGM Resorts sponsoring a look at the NHL All-Star “First Timers” across NHL social platforms. MGM Resorts became the NHL’s first official sports betting partner in 2018.
“We are thrilled to renew our partnership with MGM Resorts and BetMGM. Our extension enables us to continue to work together on delivering innovative content programming to connect with our passionate fans. We look forward to continuing to grow our relationship with MGM Resorts and BetMGM and collaborate on new opportunities for fan engagement,” said Evin Dobson, NHL Group Vice President, Partnership Marketing.
“Our partnership with the NHL has been a tremendous success, allowing us to provide guests and hockey fans with unparalleled access to their favorite teams. Alongside BetMGM, we remain committed to helping the League grow its audience, while offering fans new and entertaining experiences,” said Lance Evans, Senior Vice President, Sports & Sponsorships, MGM Resorts.
“This collaboration allows BetMGM to deliver the best-in-class hockey product, including a wide-variety of NHL wagering options. We will continue to work with the League to reach new fans, as we expand into new markets,” BetMGM Chief Executive Officer Adam Greenblatt said.
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