Table Games have historically been an exciting part of the iGaming industry but how will this all too often overlooked vertical develop in the future and how can innovation aid in its popularisation?
European Gaming spoke to Mobinc Casino Manager Alex Bolton about how the company is growing its table games offering and what customers are looking for.
First off, which markets do your Table Games traditionally perform well in? Are there untapped regions with scope for growth?
We’re proud of the variety of tables games our casino brands offer. While classic blackjack and roulette games are universally well-received, the Asian market is simply not one which operators can overlook.
As a result of our performance in this market, we were delighted to unveil a suite of Japanese-themed table games developed by our partner Evolution. Finding untapped markets for games with such historical longevity is certainly a challenge, although working with some of the best live dealer providers in the industry will provide an unparalleled level of insight and hope give us an edge in exploring these new territories.
How do you create table games that have longevity in the marketplace?
Working with some of the industry’s best providers means we’re able to consistently deliver quality table games to our players. Recent developments have seen tables become more localised and this makes a huge difference to players as they can now experience these games in their native language. The importance of this cannot be overstated as longevity is closely tied to customer satisfaction, which will naturally increase player retention.
Moreover, access to a variety of table games means that operators can offer games that local players in a specific market will more likely enjoy. By increasing the number of options available you’re allowing operators to cherry-pick the right games and ensure player satisfaction.
How do you ensure table games remain competitive with developments in the Live Casino space?
It’s a privilege to be working with some fantastic live dealer brands, however, it also comes with its own set of challenges. Rivalries in this part of the business can be fierce but that is by no means a negative, instead it drives these providers to create the best content possible.
As a result, providers are expanding their repertoire by producing a variety of live games extending beyond the realms of baccarat and roulette as they seek to capture an otherwise untouched demographic of players. I don’t believe this would have been possible if it were not for the competitive mentality of our providers.
Last but not least, how will the marketplace develop in the future in the context of Table Games?
Table games will always have a place in casino, as they have for hundreds of years already, however in an age where everything is so accessible it’s important to change with the times and table games are no exception. Speed, ease and accessibility are now the name of the game and operators must make sure they are meeting these requirements in order to keep up with the rest of the industry.
Moreover, the advent of virtual reality in iGaming could add a new dimension to this content. As VR headsets continue to incorporate live table games, more players will be able to get the brick-and-mortar casino experience at the comfort of their own homes. Currently, the number of VR-focused games are limited but as this area develops it looks like there will be more options for players in the near future as the technology continues to develop.
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