OnAir Entertainement’sTM market strategy is to globalise and localise worldwide

By | March 20, 2023
Reading Time: 2 minutes


OnAir Entertainment, has entered a staggering 10 new markets in the last 15 months alone, including Romania, Greece, Denmark, and the Netherlands. This period of accelerated growth cements OnAir Entertainment’s status as a leading provider of live casino content in the industry.

Operators who choose OnAir Entertainment’s, content offerings will have this vast array of markets available to them from day 1 of any partnership.

This new growth will also be a huge opportunity for multi-brand operators to use the products globally, which will help to stimulate growth and widen the customer base. Importantly, market localization will be available for operators to ensure gaming elements are aligned with a variety of different cultures and languages. In-game brandable elements also remain consistent throughout OnAir Entertainment’s products.

OnAir Entertainment has vast experience in entering regulated markets, including those that require a studio inside the country having recently expanded into modern studios in Riga, Latvia, and Bucharest, Romania.

We can expect to see OnAir Entertainment in many more global markets in the near future, with market expansion expected in the US and Latin America in the coming months.

The OnAir EntertainmentTM network is certified in key regulated markets including the UK, Greece, Ontario, Latvia, Sweden, Denmark, the Netherlands, Romania, and Malta.

Seval Kaya, Director of Business Development at On Air Entertainment, said Our global expansion plans show no sign of slowing down and we are thrilled that in just 15 short months, we have launched in 10 regulated markets with more expected in the coming months of 2023. Our vision is to continue to launch our immersive and customisable games around the world and to continue to offer operators the very best in premium, live-casino content. Our commitment to innovation remains at the heart of what we do for this year.”

Rebecca Farrugia, Head of Legal at On Air Entertainment, said “Since our inception in 2021, our customer-first strategy has allowed us to enter new markets at a rapid rate. We’re proud of our extensive range of high-performance products that are reaching users around the globe and in the coming months of this year, we’re looking forward to seeing our products available to operators in markets such as USA.”


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