The European Cricket Network (ECN) announced the continuation of the partnership with Parimatch, as the Official Betting Partner of the European Cricket Network to kick off 2024.
The ECN and Parimatch have now partnered on all ECN men’s and women’s events set to take place in early 2024, including the European Cricket Series (ECS), European Cricket International (ECI) and the European Cricket League matches. The collaboration between ECN and Parimatch is expected to play a pivotal role in fostering the growth of cricket in Europe and achieving the ECN’s vision of making cricket the premier summer bat and ball team sport in the region for generations to come.
Daniel Weston, Founder of the European Cricket Network, said: “We are pleased and excited to continue on this journey with Parimatch. Their professionalism and unwavering support in helping grow European cricket is greatly appreciated. Having them on board to support the first-ever Women’s Euros of cricket in 2023 was a special moment and we are proud to now work together to commence 2024.”
The ECN and Parimatch are united in their commitment to promoting cricket at all levels. This partnership is designed to combine Parimatch’s dedication to advancing the sport and ECN providing a huge global reach.
As the Official Betting Partner, Parimatch will play a vital role in supporting the ECN’s mission, by enhancing the overall cricket experience for fans and also contributing significantly to the development and popularisation of the sport across the continent.