Pariplay® expands global influence through ComeOn Group deal

By | January 23, 2024
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NeoGames S.A subsidiary Pariplay® has further expanded its influence in global markets by signing a deal to launch its leading content through major operator ComeOn Group.

Games from Pariplay®’s Fusion® platform will be made available to the group’s range of brands, including its flagship ComeOn!, significantly increasing the breadth of entertainment for players across a range of markets.

Pariplay® will first integrate content from its in-house studio, Wizard Games, with plans in place to follow that up with a roll-out of further suppliers from the leading Fusion® platform.

The Fusion® offering features one of the most comprehensive arrays of games of any platform in the industry, also incorporating a suite of back-office conversion and engagement tools that add value for operators.

The deal showcases the continued worldwide expansion of Pariplay®, following on from high-profile recent deals in North America, LatAm and Africa.

Andrew Maclean, VP of Sales at Pariplay, said: “ComeOn Group is one of the foremost operator groups in Europe and this is an important agreement for us. We believe that we will deliver a games portfolio that speaks directly to player appetites through the Fusion® aggregation platform, starting with our own Wizard Games content.

“It’s fantastic to be able to welcome ComeOn Group as a valued partner and we look forward to a bright future working together.”

Cristiano Blanco, Chief Product Officer at ComeOn Group, said: “We are excited to be partnering up with Pariplay® to expand and build on our portfolio and range of titles, as we continue to enhance the entertainment offering for our customer base. We are always looking for partners that put a safe entertainment experience at the forefront of their business, which we feel we have found in Pariplay as a partner. We look forward to going live next year and look forward to how our customers react to the range of premium content.”

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