playR, the world’s leading sports and lifestyle brand, announced today that they have associated with Rajasthan Royals, the inaugural champions of the T20 Tournament, as the team’s Exclusive Global Merchandise Partner starting with the 2023 season.
This partnership will enable Rajasthan Royals to create a vast range of fan merchandise for their supporters worldwide. The merchandise range will include apparel, accessories and lifestyle products for fans to show their loyalty to the team.
The objective of this partnership is to increase the brand’s visibility and reach a global audience. This will allow the team to expand their international fanbase and attract new supporters. The partnership will also enable Rajasthan Royals to provide their fans with unique and exclusive merchandise.
Zameer Kochar, Chief Marketing Officer, Rajasthan Royals said, “One of the core values at the Royals that we believe in is to cater to the needs of our supporters, and this global partnership will enable us to offer them a specially curated range of merchandise which they can proudly don while they cheer for the team.”
Ravi Kukreja Co-Founder, Director – playR, expressed his enthusiasm for the partnership, saying, “We are thrilled to be partnering with Rajasthan Royals for the 2023 season. This partnership will allow us to create a unique range of merchandise for Rajasthan Royals fans around the world. We look forward to working with the team and helping them to create a strong fan base.”
playR is a sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrates their style and encourages them to express themselves. Currently present in over 100 retail stores in India and International and ecommerce, playR strives to cross 800+ stores over a period of 2 years. playR provides a wide range of products that includes t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guard, gloves, bicycles, bags, yoga mats, bottles, etc , as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style.
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