Pragmatic Play has launched Missions, a new feature within its Enhance gamification portfolio that adds personalised, challenge-based campaigns across its slots content.
The company said Missions is designed to support engagement and retention by allowing operators to set objectives for players to complete in exchange for instant prizes.
Operators can configure campaigns with up to 50 missions, running them individually or at the same time. Players can monitor progress via a dedicated interface.
Missions also includes an optional daily reset for up to 14 days, enabling scores to reset, prizes to refresh, and missions to be replayed.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Missions elevates the player experience by enabling Pragmatic Play partners to offer personalised challenges across our entire range of slots. This adds a new element of gamification for players, whose engagement can lead to additional daily rewards in their favourite games.”
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