By | September 14, 2022


The provider expands its Latin America team with a new Country Director for Peru

Pragmatic Play, a leading multi-product supplier to the iGaming industry, has bolstered its team in Latin America with the addition of Celeste Arredondo as the new Country Director for Peru.

Having held previous senior positions at local operators in Peru, Celeste Arredondo’s appointment marks the expansion of the leading provider’s localisation strategy in Latin America, which has seen Pragmatic Play expand swiftly across the continent with its multi-product portfolio.

Celeste Arredondo has joined a burgeoning team headed by Vice President of Latin American operations, Victor Arias, and looks forward to contributing to the impressive momentum that the supplier has nurtured in Peru.

Victor Arias, Vice President of Latin American Operations at Pragmatic Play, said: “Celeste has a wealth of knowledge and experience across several roles in the iGaming industry, and we’re thrilled to place her as our Country Director for Peru.

“Peru is a market that we have been interested in for some time, and having already established a foothold in the region, we look forward to seeing rapid growth in accordance with our localisation strategy.”

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