The Professional Fighters League (PFL), the fastest-growing and most innovative sports league, announced a partnership with 888poker, the award-winning online poker platform, ahead of the PFL Europe Championship in Dublin on December 8.
The first-of-its-kind agreement for the PFL’s regional MMA league, 888poker branding will adorn the PFL SmartCage during the PFL Europe Championship. Additional branding and promotion will appear across PFL channels in the leadup to and throughout the highly anticipated event.
“The Professional Fighters League (PFL) is delighted to announce our collaboration with 888Poker, coinciding with the PFL Europe Championship. This partnership with a dynamic brand like 888Poker represents an exciting venture, particularly given the strong synergies between the poker community and the mixed martial arts world. The distinctive seasonal format of PFL is set to captivate poker players and enthusiasts globally, as they are accustomed to league and tournament structures that foster engaging narratives and dramatic spectacles,” James Frewin, SVP International of PFL, said.
“We are delighted to announce our exciting new partnership with the Professional Fighters League. At the heart of this collaboration is our shared passion for entertainment and commitment to providing first-class experiences in our respective spaces. With the PFL’s position in the world of mixed martial arts, together with 888poker’s award-winning gaming platform, this sponsorship deal presents a unique opportunity to reach more diverse audiences. We look forward to the journey that lies ahead and to the innovative projects we will build together,” Amit Berkovich, VP head of Poker and MD ROW, 888 William Hill, said.
The PFL Europe Championship on December 8 match ups includes rising combat sports superstar Simeon Powell as he takes on Jakob Nedoh in the Light Heavyweight Championship as well as undefeated Dakota Ditcheva facing off against Valentina Scatizzi in the Women’s Flyweight Championship.