The two-year agreement will see Sportemon Go (SGO) become a top tier ‘Official Club Partner’ with back of the shirt sponsor branding, digital non-fungible token (NFT) collectables and a significant commercial investment into Rangers.
This partnership will drive wide-ranging benefits for both organisations, featuring innovative creative digital collectible products and fan engagement activities being provided by SGO to the Rangers global supporter base.
SGO was founded by Australian-based father-son pair, Ricky and Corey Jackson. The two envisaged the creation of a platform to stand as a world leaders in NFT augmented reality sports trading. SGO have since formed sports partnerships with a number of high-profile athletes, including Premier League stars Luke Shaw and Andy Robertson, alongside several high profile clubs and athletes in the US and Australian markets.
Rangers’ Commercial and Marketing Director, James Bisgrove, commented: “This is another exciting commercial partnership for Rangers and one that aligns closely with our digital transformation strategy and ambitions in the emerging NFT space, which presents a compelling new revenue stream for the sports industry.
“We’re looking forward to working closely with the team at SGO to activate the partnership and ensure Rangers remains at the forefront of emerging opportunities in the BlockC chain and NFT sectors.”
The partnership expands upon Rangers’ recent successful fan token launch and extends the opportunities for fans to engage with exciting digital collectible products and interactive gaming. The partnership will aim to play a leading role in revolutionising the sports digital memorabilia and collectibles industry.
Sportemon Go’s CEO and former AFL player, Ricky Jackson said: “Firstly congratulations to Rangers on their 150 years and being the current Scottish Champions. We are honoured to become partners of this great, historic club and look forward to making a contribution to the future success, as well as helping to celebrate the past.
“Our NFTs are unique, creative, with innovative exclusive features and products that I know the Rangers supporters will love. We are excited for the opportunity to build new products never-before seen for the ultimate fan engagement but also provide a solid partner contribution to Rangers F.C through significant new and recurring revenue generation from SGO products.
“Our research and development technology that we have created over the past five years of extensive market research and development will be used in Rangers products, service and experiences which backed by a further 30 years of sports industry success and know-how in end to end sports marketing, licensing, merchandise and digital iGaming offerings.”
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