Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for Millennials and Gen Z, today released a custom-branded slots category on its interactive casino platform, Casino.exe.
“Rivalry’s entry into the casino segment last year has quickly grown into a meaningful source of player activity and revenue,” said Steven Salz, Co-Founder and CEO, Rivalry. “Slots are far-and-away one of the most popular online casino genres and will markedly complement our existing iGaming offering in terms of both betting handle and player satisfaction. We’ve also maintained our high product standard by uniquely incorporating slots into our proprietary Casino.exe platform, which will allow us to continue scaling our iGaming catalog without compromising the premium experiences that users come to Rivalry for.”
The release will add more than two dozen slot-style games to Rivalry’s fast-growing casino offering, which generated C$57.5 million in betting handle in Q2 2023. The addition of slots will support greater capture and retention of the iGaming audience, which is estimated to be approximately 14% larger than online sports betting on a global basis.
Rivalry Slots features its own custom-branded page within Casino.exe, leaning into early-2000’s internet design to present games to users in a unique and relevant visual environment. The slots page includes several interactive elements and Easter eggs intended to surprise and delight users as well as differentiate Rivalry’s overarching product suite by weaving entertainment into the betting experience.
“Our product philosophy is at its core about creating fundamentally entertaining experiences,” said David King, Director of Product Design, Rivalry. “Rivalry Slots delivers that entertainment factor by wrapping an ordinary product in design nostalgia to not only be relevant to a young Millennial or Gen Z customer, but also strategically differentiate our offering from the countless other online casinos players have to choose from.”
Rivalry’s slots category is available today in most of its international markets and will be released in Ontario in the coming weeks.