In July, 2022, SCCG Management facilitated the agreement that led the Cincinnati Bengals to name Betfred USA Sports as their official sports betting partner. Following up on the success of that partnership, the Bengals have selected SCCG Management and its founder and Chief Executive Officer, Stephen A Crystal, to assist in a market access process for a second ‘skin’, or branded mobile sports book partner, to further extend the Bengals brand into the sports wagering community.
“We couldn’t have found a better partner than the Cincinnati Bengals to showcase the growth of our sports marketing division,” Crystal said of the Bengals engagement. “The Bengals team have a vision for their organization that is positive, and growth focused and we are honored to have been asked to be a part of it again.”
SCCG Management will work closely with the Bengals management team in order to find an additional partner whose brand, technology and reach works beneficially for their organization and fans. Crystal refers to this process as ‘positive interactive engagement’, which helps ensure that throughout negotiations, the parties walking down the path to partnership, remain well-aligned.
This process has resulted in a number of successes in the sports marketing space over the last two years. The milestones include sponsorship agreements with the Cincinnati Bengals, Las Vegas Golden Knights, Colorado Rockies, Denver Broncos and the Iowa Cubs; a business development partnership with the Northwoods Baseball League and the American Cornhole League; a consultation agreement with Major Arena Soccer League; a data distribution and co-development strategic partnership with America Ultimate Disc League and a partnership with Hendrick Motorsports to leverage data, content and engagement.
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