Scientific Games continues bringing the excitement of popular Mattel brands to lottery players through a three-year contract extension with the multi-national entertainment company. Four Mattel brands available to Scientific Games customers are MAGIC 8 BALL, ROCK ‘EM SOCK ‘EM ROBOTS, and UNO in the US and Canada, and SCRABBLE and UNO in a number of international regions.
Scientific Games’ longstanding relationship with Mattel spans nearly 20 years and more than 80 lottery games to date. The global lottery company’s innovation and game design teams have licensing rights to feature the classic Mattel brands across multiple lottery products including instant scratch, pull tab, draw-based and Fast Play games sold at retail, as well as digital lottery games sold online. Scientific Games plans to expand the use of the Mattel brands in the rapidly growing Fast Play and digital game categories.
“Scientific Games is thrilled to continue offering exciting products to lottery players featuring these four beloved Mattel brands. Two incredible decades working with Mattel have provided our game innovators with a deep understanding of their brands and the opportunity to truly bring their games to life. We are committed to continuing the Mattel entertainment experience, and inspired to create new retail and digital lottery games with these properties in the coming years,” Liz Johnson, Director of Lottery Licensed Properties for Scientific Games, said.
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