SharpLink Gaming Ltd., a pioneer of targeted, data-driven user engagement and conversion solutions for the emerging U.S. sports betting and iGaming industries, today announced that its wholly-owned subsidiary Trenfront Marketing/Poker Affiliate Solutions (“PAS”), acquired in the FourCubed transaction in December 2021, has been selected by WPT Global
PAS has been providing affiliate marketing services to the iGaming market for nearly 20 years across the global poker industry, working with many of the major operators in the iGaming space. In fact, PAS has earned industry recognition as the European online gambling industry’s Top Affiliate Manager, Top Affiliate Website and Top Affiliate Program for four consecutive years by both igamingbusiness.com and igamingaffilliate.com.
Tori Roberts, Vice President, Affiliate Marketing at SharpLink, stated, “We look forward to leveraging PAS’ award-winning reputation and longstanding relationships with traditional iGaming affiliate marketers and operators to help ensure the success of WPT Global’s affiliate program.”
Since its launch in 2003, the WPT has been an iconic brand at the forefront of the global poker community, and the perfect poker brand to license for WPT Global. WPT is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online and mobile. With the April 2022 introduction of WPT Global in nearly 100 countries worldwide, fans and players are now able to take their game play to the next level, playing real money games on WPT Global’s online platform, home to the largest pool of recreational players in online poker and designed for fun, fair and secure play.
Rob Phythian, Co-Founder and CEO of SharpLink, noted, “Central to SharpLink’s growth strategy is using advanced technologies, coupled with our team’s global industry relationships and influence, as force multipliers to empower our clients to capitalize on scalable revenue growth opportunities inherent in the online sports betting and iGaming industries. This new partnership with WPT Global is yet another major win for SharpLink and one we expect will yield an important new revenue channel for our Company in the years ahead.”
According to the February 2022 industry research report published by the IMARC Group, the global online gambling market reached a value of $72.3 billion in 2021 and is forecasted to reach $131.4 billion by 2027. Casino.org reports that world gambling statistics show that approximately 26% of the population gamble, or 1.6 billion people worldwide gamble, and 4.2 billion gamble at least once every year.
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