Sportradar has announced the launch of emBET, an industry-first product that integrates live betting content into OTT streaming in real-time.
Sportradar created emBET in partnership with leading technology company LiveLike. emBET combines all of Sportradar’s key strengths – including data, odds, insights, and advertising – into one product, to keep sports fans engaged with content for longer by informing them of the latest betting information and allowing them to place wagers with betting operators during the live competition they are watching.
Sportradar US CEO Arne Rees said: “With audience consumption habits shifting dramatically, it’s more important than ever to create a dynamic viewing experience built on rich data and featuring compelling content. Doing so eliminates the need for fans to turn to second screens or competing channels, while also bringing in new streams of revenue.
“As a global supplier of sports betting services and with more than 15 years’ experience in OTT, Sportradar has the technology and expertise to deliver a significant product to help broadcasters and rights holders maximize the sports betting opportunity in the US.”
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