By | January 31, 2024
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Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has announced that it has partnered with leading bookmaker, BoyleSports, to deliver a custom-built Cheltenham Festival Content Hub.

The ‘Destination Cheltenham’ Content Hub will boast key features that have proven highly successful in previous iterations, ensuring an immersive experience for users. Live odds, add-to-betslip functionality, exclusive editorial and video content and exclusive offers for Cheltenham Hub users, with dual promotional messages strategically designed for UK and Irish audiences will all be featured.

This Content Hub will include bespoke content aimed at new and experienced racing customers, including Racing Post’s revolutionary Smart View racecard innovation that has been designed to simplify the traditional racecard to help attract a new, younger audience to racing.

BoyleSports will leverage its team of esteemed brand ambassadors, including exclusive content from Robbie Power leading up to and throughout the festival.

Discussing the partnership, Spotlight Sports Group’s Head of B2B Sales, Daniel Smith said: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ Content Hub build with BoyleSports to help them engage with customers in the run-up to the festival. We know from previous festivals that our Hubs increase key retention and betting metrics and we’re expecting no different this time around with the quality of content being offered from both partners.”

Aimee Prendergast, Director of Marketing, BoyleSports, added: “We’re delighted to be working with SSG on our integrated ‘Destination Cheltenham’ Content Hub for the next 8 weeks, to provide premium racing content to our customers, guiding them with their racing bets on the run-up to and over the Cheltenham Festival.”

Spotlight Sports Group’s Content Hubs are proven to drive revenues with a rich content experience for betting audiences.

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