Super Group Provides Update on New Live Markets and Sponsorship Deals

By | July 1, 2021


SGHC Limited (Super Group), the parent company of global online sports betting and gaming business operating Betway, and Spin, a multi-brand online casino offering, has issued an update on their newest live markets and sponsorship deals.

The Betway brand has gone live in Colorado and Indiana, while a third state, Pennsylvania, is anticipated to open up shortly. Two more states are expected to join that trio in the next few months.

Those five states are part of an initial group of up to ten states where Super Group has secured market access through Digital Gaming Corporation (DGC). Super Group and DGC have executed a definitive agreement under which Super Group will acquire DGC (subject to customary regulatory approvals).

“We remain focused on the addition of markets, products and customers around the world, as evidenced by the launch of our brands in two states and two countries in the last three months while continuing to sign sponsorships with some of the world’s greatest sporting events,” Richard Hasson, President and COO of Super Group, said.

The Company’s Betway brand announced a prestigious partnership with the NHL in May, as well as expanding their tennis portfolio to take in six ATP tour events, including the Miami Open.

Betway’s flagship soccer sponsorship in the English Premier League with West Ham United saw the club earn a position in the UEFA Europa League for next season, where the brand will be further showcased across Europe.

Betway also continued its pioneering focus on esports as a product, with a number of key deals with high-profile organizations including G2, Furia, and MIBR, in the fast-growing sector where the brand is showing signs of early market leadership.

“I am pleased with the way our global team has continued to make progress alongside the added tasks associated with becoming a publicly listed company. We continue to meet our business objectives. The Company is performing well, and our brands continue to perform in their markets. In the US, DGC now has the first group of states live under the Betway brand while continuing to add market access beyond the initial ten we announced in May. We also are seeing excellent opportunities to thrive in our existing core markets globally. This is the essence of Super Group – a menu of growth opportunities around the world,” Neal Menashe, CEO of Super Group, said.

In the second half of 2021, the company expects the Betway brand to be launched in new regions across at least three continents.

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