Australia’s largest online racing and sports betting brand TAB has become a platinum partner of the North Queensland Toyota Cowboys.
Under the new multi-year deal, the TAB logo will feature prominently on the sternum of the squad’s jersey from the 2023 season.
Cowboys Chief Executive Jeff Reibel said TAB’s partnership with the Cowboys reflected a shared commitment to bringing sports fans unforgettable entertainment experiences.
“Since the 1960s TAB has been a household name, having supported sports enthusiasts in every code to experience the thrill of backing their favourite team or athlete competing at the highest level,” Mr Reibel said.
“We share this passion for the nation’s sports fandom, having built our own reputation for beating the odds time and again to deliver extraordinary moments in both club and National Rugby League history,” he said.
“Whether successfully lobbying for a team in 1995’s Winfield Cup or winning our first Premiership in 2015 we’ve defied expectations and won the hearts and minds of Cowboys fans throughout Australia and beyond.”
Tabcorp Senior Sponsorship Manager Katherine Morgan said the company was thrilled to partner with the Cowboys.
“The Cowboys are part of North Queensland’s DNA and we’re delighted to partner with the club to grow the brand and create innovative activations for Cowboys fans,” she said.
“Queenslanders love their sport and we’re incredibly committed to investing in the growth and promotion of the state’s sports teams and race clubs.
“This partnership comes at an exciting time for TAB. We’ve launched a new TAB App, new products and a fresh retail experience for our customers as part of a transformation of our company.”
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