AEG Presents, one of the world’s largest live entertainment companies, and Tipico, the leading global sportsbook operator, have launched a strategic, first-of-its kind marketing partnership.
As part of the multiyear agreement, brokered by AEG Global Partnerships, Tipico will become the exclusive sponsor in the sportsbook category of multiple AEG Presents owned and operated music venues across Ohio and the surrounding area, including KEMBA Live!, Newport Music Hall, A&R Music Bar, The Basement and the Agora Theatre & Ballroom. Additionally, Tipico will become a presenting partner of the “Best Bet Concert Series,” which will take place annually at select venues.
To celebrate the new agreement, the partners will launch a ticket giveaway program with $10,000 worth of tickets for upcoming concerts at the participating venues throughout the month of December for music fans in the Ohio market. Fans who make a qualifying first-time deposit will be rewarded with Tipico bonus funds and be entered for a chance to win two tickets to a concert of their choice in 2023. Ohioans interested in learning more should stay tuned to Tipico and AEG channels or go to tipico.com/us/aeg to sign up and download Tipico from the iOS App Store or Google Play in Ohio.
The “Best Bet Concert Series” will include 32 select concerts a year with the presenting partner Tipico having the opportunity to engage attendees via custom on-site activations and special promotions. Tipico will also collaborate with AEG Presents to bring unique fan benefits and special offers to the sportsbook’s customers at each venue, including exclusive sweepstakes, as well as premium giveaways of VIP concert tickets, food and beverage items and more.
“Our research revealed that our customers are almost as passionate about attending concerts and music festivals as they are about watching and betting on their favorite sports. Our new customers can enjoy exclusive benefits at venues such as KEMBA Live! and Agora Theatre,” Adrian Vella, CEO of Tipico North America, said.
The partnership will increase Tipico’s brand awareness among new fan bases in Ohio, while providing its existing customers with exclusive access to world-class music and live entertainment events and performances. This is also the first partnership of its kind between AEG Presents and Tipico and the first time AEG Presents has had a partner in the sportsbook space at its music properties.
“We are very excited to welcome Tipico as our exclusive sponsor in the sportsbook category at our music venues in Ohio. Together, we look forward to continuing to bring unparalleled live music and entertainment experiences as well as unique on-site perks to the local residents we both serve across the Ohio region,” said Andrew Klein, Managing Director, AEG Global Partnerships.
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