The United States Football League (USFL), a new professional football league launching in April, today announces a foundational partnership with Sportradar, the leading global sports technology company creating immersive experiences for sports fans and bettors. The multi-year agreement, reached following a competitive bid process, establishes Sportradar as the Official Sports Data Partner of the USFL and the league’s official integrity partner.
Under terms of the agreement, Sportradar will develop new data collection and delivery systems for the league and its related businesses, including media and gaming, and will provide data to betting operators advertising during USFL telecasts. Additionally, as the league’s official integrity partner, Sportradar will conduct bet monitoring and reporting via its Universal Fraud Detection System (UFDS), an advanced and proven bet monitoring system that has been independently assessed and verified by recognized experts in the field of sports betting and integrity, as well as conduct an audit of the USFL’s integrity policies, provide integrity-related educational services to players, coaches and staff, and perform annual due diligence reporting.
“The USFL is thrilled to have forged its first data and integrity partnership with Sportradar,” said Edward Hartman, USFL Executive Vice President, Business Operations. “With more than 60% of American adults living in states where sports wagering is now legal, it was critical to the new USFL that we partner with the market leader in integrity solutions, and Sportradar is the gold standard to which all sports information businesses are measured.”
“The fast, accurate and reliable data that Sportradar provides to the marketplace will be crucial to the USFL engaging its audience as the league establishes itself on the American sports landscape,” said Ed Blonk, Chief Commercial Officer, Sportradar. “And, with the backing of Sportradar’s industry-leading integrity services, the USFL is taking a proactive step to protect its brand and safeguard the league from match-fixing and betting-related corruption.”
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