Bayes Esports adds three-year extension to Riot Games deal

By | November 4, 2021

Bayes Esports has extended its exclusive data distribution partnership with Riot Games until 2024.

Under the terms of the agreement, the Berlin-based tech-company will keep exclusive worldwide distribution rights for virtually all League of Legends (LoL) competitions including live in-game data, fixture data and audio visual rights for the betting industry.

“The forefront of our partnership was initially focused on the distribution and commercialisation of data to third parties,” commented John Knauss, Technical Product Manager at Riot Games.

“But through great conversations with Bayes Esports, the community and the teams, we have learned that together we can achieve so much more to support the continuous growth and success of LoL Esports.”

The extended deal builds upon the duo’s partnership, which was initially signed in 2019 and has involved both companies “heavily investing in advanced technologies that bring value to customers and tailored solutions to fit the needs of the teams and players”.

Bayes Esports COO Amir Mirzaee believes that the broad availability of official data is the next most important key factor of success for the future of esports. He said: “The strategic technology partnership between Riot and Bayes is an essential component to strengthen the esports ecosystem and contribute to the sport’s sustainability.

“Riot and Bayes launched the first official data offering of any game publisher back in 2019. We jointly laid the groundwork for data integrity and sustainability, and we’re beyond excited to take the partnership to the next level.”

He added: “Over the years, our partnership with Riot Games has evolved from distributing data to engaging with the betting and media industry, to collaboratively innovating the game data tech stack from the ground up. On both sides, there was a joint understanding that this cooperation would play a critical role in shaping the future of the LoL esports ecosystem and its community.

“To this end, our tech teams have worked together to establish a League of Legends community data portal that allows various types of community members to access a variety of historic data, from game replays to scrimmage data— securely and privately. This is an absolute breakthrough in the professionalisation of esports, especially for pro teams that need this data to improve their game.”

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