Australian betting tech company BetMakers continues to build connections with the global racing wagering industry, including fellow B2B companies.
The firm has signed a deal with BetConstruct AI, an Armenian betting technology company which works with a huge network of international B2C operator partners.
Another party to the deal is Podium, a sports and racing data partner, which manages the AdVantage fully managed racing trading platform with BetMakers.
Terms of the BetConstruct deal will see the duo deliver AdVantage to BetConstruct AI.
Josh Sparke, Managing Director at Podium, said: “We’re delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network.
“The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products without the operational burden of managing them in-house.
“It also enhances the offering for racing customers by providing access to a leading range of features, tools, and capabilities designed to improve engagement and performance. It represents an exciting milestone for AdVantage and significantly expands access to our fully managed racing solution.”
The AdVantage platform includes same race multi-betting for both horse and greyhound racing and a customisable racebook including managed trading and risk services.
Other features include fixed-odds and derivative market creation, and comprehensive tote pool connectivity, race form, insights and tipping, live streaming and rights holder reporting.
The deal comes as BetConstruct AI presses on with launching across new markets and integrating new products, with prediction markets being a particular area of interest.
Further integrating content from horse racing, a sport with a symbiotic relationship with betting, could put the firm in a stronger standing across a range of markets in Europe, Africa, the Americas, and parts of Asia.
“Once again, we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite,” said Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI.
“AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience. Our partners can now enjoy the ultimate AdVantage: a premier sportsbook, world-class racing solution, and industry-leading data.”