Fast Track has solidified its position as a fully AI-native platform by enabling agentic workflows across Fast Track AI.
For Fast Track’s partners, the addition of agentic workflows will mean that operators can streamline workflows and build a CRM strategy that can improve processes which “once required hours of manual interaction”.
Agentic workflows utilise AI systems “that move beyond answering questions to acting on them”. Rather than acting as a de-facto search engine, an AI agent will assess the request made by the user and will deploy a range of systems and data sources to achieve the end-goal.
For iGaming operators specifically, this will aim to open up the doors to new opportunities for player segmentation, promotional activities, bet triggers and draft communications that can be used across multiple platforms.
Simon Lidzén, Co-Founder and Chief Executive Officer of Fast Track, commented: “Our vision is to digitalise the iGaming industry and deliver the first self-learning engagement platform. We have seen strong traction with Fast Track AI since its release.
“Fast Track AI thrives in our ecosystem, where it combines the depth and granularity of real-time data, with its vertical focus on and knowledge of iGaming, the capabilities of the Singularity model, and the orchestration that sits at the heart of the platform. We look forward to the possibilities this opens up for our customers, and to transition our industry into agentic workflows together.”
A new chapter for the iGaming industry
According to Fast Track, this latest update is the beginning of a “new operating model for CRM”.
It comes as more companies across the iGaming industry assess how AIand machine learning can be used to streamline operations and unlock new revenue streams.
Speaking at ICE Barcelona at the beginning of 2026, Lidzén described Fast Track AI as “iGaming’s first natural language platform”. Launched in 2025, Fast Track explained that 70% of its partners adopted the natural language capabilities within the first three months of the launch – now, “nearly all” use it on a daily basis.
Its launch, Lidzén added, forms an integral part in Fast Track’s strategy to “digitalise the iGaming industry”.
“Feedback from partners is fundamental in order to be able to drive,” he said. “When we do development of any new products or any new features, we have an MVP mindset.
“We want to bring it to market as soon as possible so that we see people’s initial reactions, engagement and feedback in order to evolve that product more.
“Of course we have to solve problems by the end of the day. Digitalising the iGaming industry means understanding what there is to digitalise and what digital transformation you need help with.”