Fun88 links with Daren Sammy to strengthen sports marketing

By | July 8, 2021

Fun88 has signed West Indian cricket star Daren Sammy as a brand ambassador, strengthening its marketing and portfolio of professional sporting partners.

Formed in order to ‘break new boundaries’, the agreement represents the betting brand’s first collaboration with a flagship cricket spokesperson, and seeks to build on the existing partnership between Fun88 and the Caribbean Premier League (CPL) for T20 cricket.

In addition, Sammy will work to enhance the betting operator’s fan engagement through the creation of content and education opportunities for ‘diverse audiences’.

The two-time T20 World Cup winning captain will join a range of other Fun88 sports partners, including Robbie Fowler, Steve Nash and the late Kobe Bryant.

A Fun88 spokesperson remarked: “Simply put, Daren is a leader and an inspiration to all. His sustained success and dedicated contribution to Caribbean cricket is truly remarkable. Daren’s fan following in India is also huge, bolstered in more recent history by his performances for the Sunrisers Hyderabad and the Royal Challengers Bangalore in the Indian Premier League.

“With these intrinsic ties in mind, our partnership with Daren is synonymous with our wider vision of making Fun88 the go-to destination for sports content in India. We are extremely excited about this association and hope that we can engage Daren’s loyal following with some unique and exciting new content to form a key part of our localised acquisition and retention strategy, taking the Fun88 brand to even greater heights.”

Sammy is widely regarded as one of the best bowlers and all-rounders of his generation across all formats, and became the first player from his local island of St Lucia to play international cricket on his 2004 debut.

He went on to captain the West Indies to two ICC World T20 tournament victories in 2012 and 2016, underlining his long-serving commitment to the sport.

“My relationship with the number 88, which has been my jersey number too, spans more than two decades,” Sammy added.

“So, with Fun88, I now see a natural synergy to make it the go-to destination for sports enthusiasts in India. Having followed Fun88 for a while, I have seen how the platform has evolved over the years. It has always celebrated sports and cricket, bringing fans together since inception.

“I’m thrilled to be collaborating on this partnership with the team at Fun88 and very grateful for being given the opportunity to act as its ambassador and public face.”

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