FIRST.bet has welcomed Ian Bradley as its new co-CEO to help thrust the B2B sportsbook provider into a new era of global expansion.
Bradley’s career carries more than 20 years of B2B sportsbook expertise. He started his journey in spread betting and trading at Sporting Index and Sporting Solutions. He then moved to B2B sportsbook business SBTech.
Following SBTech’s merger with DraftKings in 2020, Bradley became Senior Vice President at the American sportsbook giant, taking an instrumental role in shaping the company’s success by overseeing all relevant revenue.
FIRST.bet was founded by Tom Light, who was Bradley’s former colleague at SBTech. Together, the duo will head the company as co-CEOs, with Bradley not only joining as a C-level executive, but also as a business partner alongside Light.
Ian Bradley, Co-CEO of FIRST.bet, said: “FIRST.bet has built something rare – a world-class team and genuinely Tier-1 technology, with the trading depth and product to back it. I wanted to work alongside a team like this and help build on the success they’ve already created.
“Running the company alongside Tom as co-CEO is exactly the challenge I wanted next, and the opportunity in B2B right now – across LATAM, Europe and beyond – is enormous.”
Having in-depth knowledge of how the other operates, Light’s vision and product leadership will complement Bradley’s expertise in scaling a sportsbook business to drive growth across product, technology and trading as FIRTST.bet expands across its core markets in Latin America, Europe and Africa.
The company holds licences from both the Maltese and Swedish Gambling Authorities, and has been previously recognised for its success with the ‘Sportsbook Supplier of the Year’ at the SBC Awards 2025.
On Bradley joining the team, Tom Light, Founder and co-CEO of FIRST.bet, added: “Ian is one of the most respected leaders in our industry, and I worked alongside him at SBTech, so I’ve seen first-hand what he builds.
“I’ve wanted him alongside me at FIRST.bet for some time – that he’s only now free to join tells you how highly DraftKings valued him. Asking Ian to run the business with me as co-CEO is the clearest statement of intent we could make: FIRST.bet is building the platform serious operators choose, and together we’ll get there faster.”