Kindred continues sustainability focus on ‘path to zero’

By | July 21, 2021

Kindred Group Plc continues to progress on its group-wide business sustainability objectives, despite recording a slight increase in revenues generated from harmful gaming.    

Publishing its latest ‘safer gambling update’, the group saw its share of gross win revenues from high-risk players increase from 3.9% to 4.3% during the Q2 trading period.   

Irrespective of the 0.4% increase, Kindred underscored that its customer care performance maintained its 76.9% effectiveness of improving safer gambling outcomes following interventions.

Providing a breakdown of ‘customer risk levels’, the Stockholm-listed operator revealed that at present 91% of its customer base is composed of ‘recreational/social’ (71.4%) and ‘low-risk’ (19.5%) players.

All customer engagements and behaviours continue to be monitored by the group’s proprietary-built ‘Early Detection System’ (PS-EDS) applied across Kindred’s global portfolio of brands.

PS-EDS data and analysis is fed back to Kindred management and customer care teams to improve player actions and interventions.

Ahead of publishing Kindred interim results on 23 July, Group CEO Henrik Tjärnström, cited continued progress on the firm’s sustainability objective of generating 0% of revenues from high-risk customers by 2023.

“During the past quarter we have continued to see a positive and constructive dialogue across the industry in terms of achieving a more sustainable gambling market,” he remarked.

“Ensuring that the discussion continues to take place, and that it is fact-based, is vital if we are to achieve the ambition we have set. Despite our revenue increasing slightly this quarter, which is an expected fluctuation, we remain dedicated and focused on our journey towards zero.”

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