Category Archives: Betting

We might be still at the start of 2026, but like the SBC News team, sponsorships in the global betting and gaming industry never sleep. This year has already produced some major deals, which will be seen by millions of sports fans around the world. This Sponsor Spotlight’s edition will fly over to Sweden and […]

Brazil’s Chamber of Deputies has approved Bill No. 6133/25, advancing plans to establish the Federal University of Sport named ‘UFEsporte‘. a Brasília-based public institution dedicated to sport science and high-performance development. Under the proposal, part of the university’s funding will be sourced from revenues generated by Brazil’s fixed-odds betting market, administered by the Ministry of […]

In January 2026, Betinia partnered with Diego Simeone, appointing one of football’s most respected leaders as the brand’s official ambassador. This collaboration is built on a shared vision: discipline, strategy, and the drive for long-term success. At the heart of this partnership is Betinia’s Football Manager—an exclusive game for those who want to take on […]

The adtech company has been striking deals with the likes of Publicis Groupe, WPP and PMG as it cements its foothold in live sports marketing. Genius Sports’ acquisition of global, digital sports and gaming media network, Legend, recently hit the headlines, partly because the move resulted in its stock price crashing from $8.51 to $6.19. […]

Nigerian operator Bet9ja has denied any wrongdoing in light of a court order to tape shut its offices in the city of Enugu. Earlier this February, the Gaming and Lottery Commission of Enugu, filed an ex-parte motion with the Enugu High Court to intervene and grant the regulator the permission to close down all premises […]

Australian betting technology firm BetMakers Technology Group has confirmed that it has been involved in negotiations with the senior leadership of Tabcorp Holdings. The confirmation comes a day after the company temporarily requested the halt of trading of its securities on the Australian Stock Exchange (ASX) following the receipt of a Price Query around its […]

Global iGaming software provider SOFTSWISS has published the Sportsbook KPI guide – a practical framework for managing sportsbook performance day to day.  The framework has been designed in an attempt to help operators move beyond surface-level metrics and build a clearer understanding of what actually drives performance, profitability and long-term player value. The Sportsbook KPI […]